Mission Statement


Our goal at High Country Cattle Services is to identify superior cow families and combine them to produce a reliable and functional product that will benefit the breed and cattle industry. High Country Cattle Services is owned and operated by Rob & Deanne Young. 

We have been Simmental breeders for 32 years.  Rob grew up on a farming operation in central Alberta.  First operating as a dairy and then switching over to a beef operation with both purebred Angus and Horned Hereford cattle.  This is where he learned the need for functional cows with soundness, structural correctness and strong udders. 

Deanne grew up on a Simmental operation in southern Alberta.  Her family became involved in the Simmental industry when they first came to Canada.  Together we have grown  and changed with the Simmental breed.

Today  High Country Cattle Services  uses all tools available in our quest for breed improvement and customer service.  Our success is based on our customers success. Contact us to discuss the advancement of yours and our Simmental Genetics.

Inviting you to our -
Production Sale in conjunction with the Double R Farms Dispersal Sale

Thursday December 14, 2017
Innisfail Auction Mart, 2:00 pm MST


[ CLICK HERE TO VIEW CATALOG ]

[ CLICK HERE TO VIEW SALE VIDEOS ]

Latest News


RJY Casino 11C is declared Res. National Champion Bull at Canadian Western Agribition. He was also named one of the top 10 Bulls in the RBC Interbreed Supreme Championship.

RJY Chip 18E & RJY Casino 11C are the first sire & son to be in the final drive together at the 2017 Canadian Western Agribition Simmental Show. RJY Chip18E was Res. Sr Calf Champion and RJY Casino 11C was Sr. Champion Bull. Both of these herd builders sell on December 14, 2017.

High Country Cattle was named Premier Breeder & Premier Exhibitor at Farmfair International 2017. Thank you to all of the Volunteers and Sponsors of this great show.

Just named Supreme Champion Bull at Manitoba Ag Ex - RJY Casino 11C. He will sell in our production sale on December 14, 2017, Innisfail, AB

Congratulations to Kale Chessor on exhibiting RJY/SLY Elegant Beauty as the Reserve Champion 2 yr old at the Alberta YCS Show and the Provincial 4H Beef Heifer Show.

Congratulation to Dylan Fuller on exhibiting  SLY Elles Power & Elegance as the Res. Champion Yearling Heifer at the Alberta YCS Show and the Provincial Beef Heifer Show.






High Country Cattle Service's mission is to improve these Real World qualities:

- Longevity
- Calving ease with performance
- Vigor of calves at birth
- Structural soundness
- Feed efficiency and performance
- Maintain focus on goals
- Udder and milk quality
- Produce a product that can duplicate or improve itself
- Be patient as genetic changes are slow but achievable


High Country Cattle Services will use all tools available in our quest for breed improvement and customer service.
Our success is based on our customers success. Contact us to discuss the advancement of yours and our Simmental Genetics.